Indya Smith, owner and creator of Poison Jam, has always had a passion for formulating new, compelling ideas and designs along with an ample interest in fashion. Being the daughter of a model, the Florida native grew up striving to follow in her mother's footsteps. With a desire for creating concepts, scouting locations, styling and designing her looks, she was finally able to start her career as a model in the fall of 2013, later creating her fashion blog, East Indy Street.
Since Indya's youth, the Japanese culture played a heavy role in setting the tone for her interest in neon. The lights, language, colors and streetwear defined the very essence of who she was as a person, later shaping her eclectic sense of style and way of life. With that said, the idea behind the name Poison Jam stems from one of her most beloved neon-infused Japanese graffiti games, Jet Set Radio Future. Featuring the colorful and electrifying world of the Tokyo-to underground, the game provided a wide variety of inspiration for Indya’s artistic expression.
In 2016, Indya saw the people's interest in neon and decided to combine her undying love for couture design and the ever-growing popularity of EL wire into a one-of-a-kind neon clutch, paving the way for an entirely new and revolutionary concept in fashion.