Indya Smith, owner and creator of Poison Jam, has always had a passion for formulating new and compelling ideas and designs along with an ample interest in fashion. Being the daughter of a model, the Florida native grew up striving to follow in her mother's footsteps. With the desire for creating concepts, scouting locations, styling and designing her looks, she was finally able to start her fashion career as a model in the fall of 2013, later creating her fashion blog, East Indy Street.
Since Indya was young, neon played a heavy role in setting the tone for her interest in the Japanese culture. The lights, the language, colours and fashion captivated the very essence of who she was as a person later shaping her eclectic sense of style and way of life. With that said, the idea behind the name Poison Jam stems from one of her most beloved neon infused Japanese graffiti games, Jet Set Radio Future. What she loved in the Japanese she also saw in the game, defining her appreciation towards neon as a whole.
In 2016, Indya saw the people's interest in neon and decided to combine her undying love for fashion and the ever-growing popularity of EL wire into a one of a kind neon clutch, paving the way for an entirely new and revolutionary concept in fashion.